We build websites for big companies with something to prove, and those websites bring in money. Straight talking, properly made, no jargon.
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You have no new messages.
Phone gone quiet? It’s probably not the phone. It’s probably your website.
Paste your address in. We’ll load it like a normal phone would, time it, and tell you the worst thing about it in about 30 seconds. Want the full list? Leave your email and we’ll send it over.
7.8 seconds to load on a phone. Wolf Laundry’s took ten, and over half their ad clicks gave up before it finished.
That’s the worst bit. There are 6 more. Where shall we send them?
No sales call. We’ll only email you the roast.
Sent. One of us will have a proper look too and drop you a line. (Example only. Nothing was sent.)
0websites roasted so far
We don’t save a website address, we only save the stats.
£3,000 a month on Google Ads and nothing back. Their site took ten seconds to load.
Sold through the ticketing system we built them, after off-the-shelf software couldn’t keep up.
Ten leisure clubs, a waterpark and a golf business, spread over four web providers. Now it’s one platform.
Same visitors, more of them getting in touch. Load time went from six seconds to two.
Every one of these has a write-up, including what was going wrong before we turned up. Change the channel.
150–200 leads a month.
Wolf Laundry were spending £3,000 a month on Google Ads and getting zero leads back, because their website took ten seconds to load and over half the clicks never even landed. We rebuilt it from scratch. It now brings in 150–200 leads a month.
Read the write-up£10M+ in tickets.
Cannon Hall Farm were running one of the UK’s busiest farm attractions on off-the-shelf ticketing software that could never quite keep up. So we built them their own. It’s since sold more than £10 million in tickets and handed 200,000+ visitors a digital passport to the farm.
Read the write-up1.5M+ visits a year.
Ten leisure clubs, a waterpark, a golf business and a home streaming platform, spread across four different web providers and drifting apart. We took the lot on and rebuilt it as one platform. It now handles more than 1.5 million visits a year.
Read the write-upUp to 35% more enquiries.
We redesigned a basic, off-the-shelf WordPress site into a 24/7 salesperson, lifting conversion rates by up to 35% and cutting load time from six seconds to two.
Read the write-upQuick Quote built in.
Glasscraft are one of the UK’s only independent glass manufacturers: 150+ people, three facilities, and a 15-year-old website that didn’t show any of it. We rebuilt it: real photography of their own team and factories, a self-serve Quick Quote tool, and live order tracking.
Read the write-up9 hotels, 1 system.
We built one website platform that runs an entire hotel group: nine hotels, nine brands, one shared system. Every property looks sharp, pushes guests to book direct, and a brand-new hotel can be online without starting from a blank page.
Read the write-up365,000+ visitors a year.
We rebuilt RNN Group’s family of websites: five sites across four colleges and the group. The colleges now pull 365,000+ visitors a year, all growing, with social and paid traffic up several hundred per cent.
Read the write-upGoodbye, Wix.
Laura had spent years limping along on a Wix site that could never do what she needed, and made a genuine expert look like a hobbyist. We designed and built her a completely custom website that finally looks and sounds like her, and convinces fashion brands she’s the right person for the job.
Read the write-upThis website contains no stock photos of people pointing at laptops.
Other agencies’ sites may contain traces of synergy.
NOTICE GD-114/BPick a number. Everything in here is built to bring in work, not to sit there looking nice.
Your site looks fine and the phone still doesn’t ring. We build it around the one thing you want people to do, then make sure they can find it.
Web design A2Baskets left full, a checkout that falls over, products nobody can find.
From £8,000Ecommerce websites A3Paying a platform a cut of every ticket? Cannon Hall Farm were. We built them their own, and it’s sold over £10 million in tickets since.
Booking and ticketing A4Quote tools, portals, dashboards. Whatever’s currently living in a spreadsheet and six email chains.
Web applications B1Nine hotels. Four colleges. Ten leisure clubs. If your sites are drifting apart, we put them on one platform.
Multi-site platforms B2For when the business has grown up and the logo hasn’t.
From £2,500Branding B3Hosting, updates, backups, and someone to ring when it breaks. That’s Better Hosting, our sister company.
From £150 a monthbetter.hostingSixty slides, no website at the end of it. We stopped stocking these.
Tap a letter, then a number. Or just press a product.
We tell everyone to put their prices on their website, so here are ours. Pull the lever if you like, or just read the tags.
Pull the lever. Every line is a winner.
Starter
From £5,000
A small, fast site that gets the basics right.
Care label
Fixed price after one call.
Professional
£8,000 to £12,000
Where most of our projects land. Built to bring in enquiries.
Care label
Fixed price after one call.
Complicated
£12,000+
Shops, booking systems, portals. Anything with moving parts.
Care label
Fixed price after one call.
You’ll get a fixed price after one call. It only changes if you change what you want.
See full pricingWas: “Call for a quote”
NOWFrom £5,000
Prices on the website. Imagine.
Our website SEO has gone from non-existent to ranking #1 across several keywords… we’ve seen the lead generation from our websites as a result!
April WaddingtonHeresafe
The friendly and often comedy interactions with Craig mean that I now find myself enjoying websites - certainly a first!
Jill RucklidgeRucklidge Law
Their ability to think outside of the box has meant we could find solutions for problems that have plagued our business for years.
Nicola HydeCannon Hall Farm
The team completely got my vision from day one.
Laura FishFashion Toolbox
Run with ← → (or A D), jump with Space. Stomp the jargon, head-butt the pink blocks, and ride the rocket at the end.
Your website is live and bringing in work. Next level: yours.
Tell us what’s going wrong. It’s half an hour, it’s free, and if we’re not the right fit we’ll say so.
In writing, before we start. It doesn’t creep.
Most sites take 8 to 12 weeks. You’ll see it as it comes together, and nobody will bury you in jargon.
Hosting, fixes, and keeping an eye on whether it’s bringing in work.
Paste your address in and we’ll tell you the worst thing about it in about 30 seconds.
Come and see where it gets made. The Business Village, Innovation Way.
Built since August 2010. We still look after about 70 of them.
Genius Division started in Barnsley in August 2010 with £2,000. We’ve built over 400 websites since, and we still look after about 70 of them.
You might have seen Craig on YouTube telling people to put their prices on their website. He’s still going on about it.
Select your player
FOUNDERFounder
Designer by trade. Co-founded Genius Division in Barnsley in August 2010 with £2,000, and has had a hand in the 400+ websites since.
“The friendly and often comedy interactions with Craig mean that I now find myself enjoying websites”Jill Rucklidge, Rucklidge Law
FOUNDERFounder
Co-founded Genius Division in 2010. Before that, he was designing and building websites for his mates at Barnsley College. One of those mates was in a band.
TECHNICALTechnical Director
Technical Director. Joined the founders early on as the mobile app specialist, and now looks after how everything we build actually works.
TEAMDesigner
Rob designs the websites. When he isn’t designing them, he’s buying old Game Boys.
TEAMDeveloper
Joe builds the websites, and is always ready with an accurate meme about it.
Redacted
Redacted
Ask for Redacted: Redacted
Client Services Officer
Sue looks after our Better clients, and checks every one of their websites every month to make sure they’re running tip top.
Finance Consultant
Jon is our accountant, or as we prefer to call him, our Custodian of the Ledgers. He’s been keeping our numbers in order for 14 years.
Head of Morale (unpaid, imaginary)
Every other agency puts a dog on the team page so you’ll think they’re lovely. We haven’t got one. We’d rather be lovely ourselves than outsource it to a spaniel. This is a drawing.
Please do not ask for the dog
Pick your fighter. Arrow keys work too.
This voucher entitles the bearer to one straight answer.
From £5,000. Most land between £8,000 and £12,000. You get a fixed price after the first call. Full pricing
Most go live in 8 to 12 weeks. What slows it down is nearly always waiting on words and photos, so have a think about those early.
Yes. It’s WordPress nearly every time, and we’ll show you how.
You can. Craig built one in 20 minutes to see if it could be done. It’ll give you a website. Getting people to it, keeping it working and turning visitors into enquiries is the hard bit, and that’s still on you.
No. We’re in Barnsley, but most of our clients aren’t. We work all over the UK.
Our sister company, Better Hosting, looks after hosting, updates and backups from £150 a month. And you can still ring us.
One phone that used to ring. Answers to “enquiry”. Last seen before the website got old. If found, please return to its owner. Reward: more work than you can handle.
Tell us what’s going on. We’ll tell you straight whether a new website fixes it and what it’ll cost. If it won’t fix it, we’ll say that too.
Top 10. Points come from playing with the whole site. Add your name or stay anonymous.
Can we have one? Google Analytics, to count visitors and see which pages help, and Google Ads, to see if our adverts work. We don’t sell your data.
What’s in it?Nom. Thanks.