Genius Division

Ecommerce websites

Online shops built on WooCommerce, so you own the shop and the customers, and you're not handing a percentage of every order to somebody else.

Selling online is not really a website problem. It’s a “can somebody find the right product, believe you, and pay without getting confused” problem.

Most shops that aren’t selling have plenty of traffic. They lose people between the product page and the checkout, and nobody has ever sat down to work out where.

What we build

  • WooCommerce shops you own. Your shop, your data, your customer list. Not rented monthly from a platform taking a cut.
  • B2B and trade. Customer-specific pricing, trade accounts, minimum orders, quote requests instead of an instant checkout.
  • Large, awkward catalogues. Variants, configurable products, filtering that works, search that finds things.
  • Integrations. Stock, accounts, shipping and CRM, so nobody is re-keying orders by hand at five o’clock.
  • Checkouts that don’t leak. Every extra field is another reason to give up.

Why WooCommerce

Hosted platforms are faster to start and easier to outgrow. You rent the shop, you pay every month regardless, and on some plans you hand over a percentage of everything you sell.

WooCommerce is yours. You own the shop and, more importantly, you own the customer list. When you want it to do something specific to how you trade, it can, rather than you finding out that the platform doesn’t support it and never will.

If you’re selling twelve simple products and you want it live next week, a hosted platform is the honest answer and we’ll say so.

What it looks like when it works

Wolf Laundry sell commercial laundry equipment. They were spending £3,000 a month on Google Ads and getting zero leads back, because the site took ten seconds to load and more than half the clicks never even landed. We rebuilt it from scratch, load time went from ten seconds to one, and it now brings in 150 to 200 leads a month.

Glasscraft are one of the UK’s only independent glass manufacturers. Their customers price up their own jobs with a self-serve Quick Quote tool and track orders without ringing anybody.

Cannon Hall Farm needed to sell tickets rather than products, on a scale off-the-shelf software couldn’t cope with. Their own system has since taken more than £10 million.

What it costs

From £8,000. Where it lands depends on the size of the catalogue, how complicated your pricing is, and how many other systems it has to talk to. Fixed price before we start, and the prices are on the website.

We've built this before

Questions we get asked about ecommerce

How much does an ecommerce website cost?
Ours start at £8,000. A handful of products with a simple checkout sits at the lower end. A large catalogue with variants, trade pricing, discounts and shipping rules is a bigger build. You get a fixed price before we start, and our pricing is published.
WooCommerce or Shopify?
Shopify is quicker to get going and you rent it, monthly, forever, with a cut of your sales on some plans. WooCommerce is yours: you own the shop, the data and the customer list, and you can make it do things a hosted platform won’t. For most businesses selling something with any complexity to it, we’d point you at WooCommerce.
Can it handle trade customers and different prices?
Yes. Trade accounts, customer-specific pricing, minimum order quantities, quote requests instead of a checkout. This is most of what we do in ecommerce, and it’s where the hosted platforms tend to run out of road.
Will it connect to our stock and accounts systems?
Usually. Stock, accounts, shipping and CRM integrations are normal on these projects. How fiddly it is depends on the other system and we’ll tell you before you commit.
What about large catalogues?
Fine. The things that actually matter with a big catalogue are search, filtering and page speed, because nobody scrolls through four thousand products. That’s the part we spend the time on.
Do you work with businesses outside the UK?
Yes. We’re in Barnsley and we work with organisations across the UK and abroad.